Niall Hogan
Opinion
25 November 2019
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Alongside the increasing dominance of mobile, is lower consumer trust in how data is used by brands – It's time for marketers to shift mindsets and processes from a data-first strategy to a choice-first one argues Ogury's Niall Hogan.
About Niall Hogan
Niall Hogan is the managing director of Southeast Asia for Ogury, a cloud-based mobile marketing service.